Paragon Digital Marketing

September 11, 2019 • Paragon's solar array is the power source for heat pump technology

In 2018, Zach Luse was looking for more space for his growing digital marketing company, Paragon Digital Marketing, which he started 6 years ago and now employs 12 people. He was looking to add 30 to 40 new jobs over the next five years, but he needed more space. When the former Grace United Methodist Church building at 34 Court Street came on the market in 2018, Luse bought it. He wanted the agency to remain downtown, and the old Grace church building was the right location. The 11,127 square-foot structure also gives the agency room to grow, he said, while providing it with a unique location that suits the agency’s outside-the-box vibe.

“The big issue with the building was energy efficiency,” Luse said. It cost in the neighborhood of $40,000 to operate the steam boiler. He said he looked into energy efficiency and ways to take an old building like this and make it more sustainable. The answer was adding 34 kilowatts of solar arrays on the south-facing roof to power air-source heat pump technology that pulls heat out of air as cold as negative 20 degrees. This technology, along with air sealing, replacing the current lighting with LED lighting, installing new energy efficient windows, and adding insulation, will allow Luse to use the solar power to provide all the heat and cooling plus most of the electric power for the company’s operations.

Luse helped make the numbers work by utilizing a state law that gives companies short-term property tax relief, working with federal finance agencies to get low-interest energy loans. Additionally, a newly increased city tax abatement program exempts the costs associated with installing solar energy from property taxes.

“When it’s all said and done, the mortgage payments and loans on the energy improvements will likely be slightly higher than our current rent, and we’ll have twice the space,” Luse said. His advice to others who want to take old buildings and make them better is to search out the many new technologies, as well as state and federal agencies out there that make affordable conversions possible.

Luse’s two children flipped the solar switches on September 11, 2019.

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